This is a Royal Enfield. An anomaly in a world of soulless, mass-produced, plastic machines. Using no computer-controlled devices, each and every motorcycle is still hand-built with gut and devotion. It's a stark deviation from the usual, generically manufactured 10,000 bikes made by the rest of the world every hour. Rather, it is a motorcycle that needs a week to be lovingly crafted and purposefully engineered from start to finish. Nuts and bolts are manually twisted and adjusted to the right specifications. The golden stripe on the fuel tank is hand-painted. Even final testing is hands-on, the old fashioned way, by personally taking the bike on a test ride. This makes each Royal Enfield a unique and personal hands-on experience. So, what you get is not just another replicable machine, but a rare, handcrafted motorcycle that has character and soul.
Royal Enfield was the name under which the Enfield cycle company made motorcycles, bicycles, lawnmowers and stationary engines. The legacy of weapons manufacture is reflected in the logo, a cannon, and the motto "made like a gun, goes like a bullet". Use of the brand name Royal Enfield was licenced by the Crown in 1890. The original Redditch, Worcestershire based company was sold to Norton-Villiers-Triumph (NVT) in 1968. Royal Enfield Produced bicycles at its Reddith factory until it closed in early 1967. The companys last new bicycle was the "Revelation" small wheeler, which was released in 1965. Production of motorcycles ceased in 1970 and the company was dissolved in 1971.
Royal Enfield in India
In 1956 Royal Enfield of India started assembling Bullet motorcycles componenets under licence from the UK. By 1962 they were manufacturing complete bikes. Enfield of India bought the rights to use the Royal Enfield name in 1995. Royal Enfield production, based in Chennai, continues and Royal Enfield is now the Oldest motorcycle brand in the world. The Bullet model is the longest motorcycle model produced of all time.
To this day Royal Enfields are largely handcrafted and only limited numbers are produced each year. They embody the Nevermind sense of minimalism, simplicity, practicality and most importantly adventure. They may be inappropriate for what we do with them and where we take them, but that is half the fun. They bounce back every time and have their own unique character unlike much larger modern bikes of today. Sure, we could use a newer, larger, more modern bike for our adventures, one that has been designed specifically for long hauls and rugged terrain, one that will protect us from the big bad world out there but there is just something special about our little royal enfield that just keeps us coming back everytime.